University of Pittsburgh's Department of Pediatrics
The University of Pittsburgh's Department of Pediatrics, a nationally recognized, NIH-funded research leader affiliated with UPMC Children's Hospital of Pittsburgh, looked to establish a foundational online presence and develop effective communication and marketing strategies for key initiatives.
Solution
Developed and launched a user-friendly website showcasing the Department's groundbreaking research, distinguished faculty, and diverse initiatives. The platform serves as a central hub for engagement, supporting student recruitment, research, and community outreach. The work encompassed the full website lifecycle, from content strategy to optimization.
Crafted and executed targeted communication and marketing strategies for a wide range of initiatives, including a comprehensive plan for promoting one of the largest children's health equity studies in the state.
