University of Massachusetts Amherst
UMass Amherst is the flagship of the University of Massachusetts public university system and provides educational and research opportunities. Sustainability is one of the university’s main initiatives and is communicated through its Sustainable UMass brand.
Role
Sustainability Communications and Marketing Manager
Sustainability Communications and Marketing Manager
While at the university, I produced a variety of campaigns targeted at students, the campus community, alumni, and key stakeholders.
I redesign the sustainability brand to match with long-term top-tier brand strategies.
And led the development and launched a new website that integrated messaging for multiple colleges and departments.
